Education

Overview

The Indian education industry is poised for growth. This sector is changing rapidly with more private players entering the field. The government is also taking many measures to improve the quality of education in India. This industry is going to achieve its peak as the idea of business via education catches up.

Fifty percent of India’s population is the youth. This means that the Indian education sector is huge with a population of 1.13 billion. India has around 367 universities, 18,000 colleges, about half a million teachers, and 11 million pupils. The private education industry is estimated to be between 20,000–25,000 crores. There are about 1,500 management institutes, 3,500 engineering institutes, and 1,200 medical colleges in the country.

With an increase in the average Indian household, more money is being kept aside for education purposes. Also, because of the initiatives of the government, more students are enrolling themselves in higher education. This means that more colleges are needed to cater to these students. Also, the demand for education is inflexible; that is, no matter what, the education sector is not going to collapse.

Primary education is expanding. Many foreign schools are making their presence felt in India. Parents are enrolling their kids into international schools for better education directly from the primary level.

Technology-oriented courses are gaining in popularity due to the rising demand in these industries. The medical industry is also revamping itself. There is a need for more doctors and skilled professionals in this area. Thus, engineering and medical colleges are going to be in demand. The demand for management education is also rising. Many international management institutes are creating ties with Indian colleges or setting up their own centers in India.

Many foreign universities operate via the twinning mode as of now. This essentially means the collaborating institution can offer the curriculum of the other university in its first half. These students thus gain credits, which are transferable to the foreign university. This helps the students choose from an array of subjects and also complete a year in India itself. Thus, these programs are successful and present a good opportunity for investment.

E-learning and Distance learning programs are also gaining popularity. Many students and working professionals are taking these courses to get a quality education. The drawing factors for these programmes are the world-class curriculum, comfort, and low costs.

As many Indians go to foreign shores for quality education, the market for foreign universities is very present in India. The government is also encouraging FDI in this sector to improve the quality of education in the country. 100% FDI is allowed in this sector as long as the rules and regulations are met.

Industry Trends : Post Covid - 19

Virtual Schooling

Schooling is now not limited to school building and infrastructure, post COVID-19 India has  a lot of potential of home schooling in primary education up to the age of 10, where parents would want their children’s to learn from home in safe environment. Schools are coming to home and getting ready to equip themselves virtual learning platforms to deliver content as well as creating engagement with both students and parents. The only challenge for schools is to get ready and over haul the existing processes and systems making them ready for virtual home schooling.

Vocational Skills

After 34 years the country’s government has decided to over haul the education policy. Students from Class 6 will get to learn coding as part of school curricula in a bid to impart 21st-century skills, through coding students can learn to create games and applications for multiple platforms such as Android, Windows and iOS. Besides coding, the policy also makes integration of vocational education from class 6 with internships for students with carpenters, laundry persons or craftsperson to learn vocational skills.

Up Skilling

Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. In 2017, the McKinsey Global Institute estimated that as many as 375 million workers—or 14 percent of the global workforce—would have to switch occupations or acquire new skills by 2030 because of automation and artificial intelligence.  A number of Indian as well as global companies are addressing this new market with virtual university affiliated and certificate programs. Slowdown in the economy and jobs will be leading larger workforce to upskill and for the same they will look for programs that are flexible, on demand and can held in getting better jobs.

Test Prep Tech

Considering that more than 15 Mn students in India prepare for competitive exams, there is a vast market for online test preparation startups. The reach of internet in Tier 2 and Tier 3 towns has increased scope for students to prepare for multiple entrance exams after K12 and graduation. The adoption of vernacular languages by ed-tech startups is another reason for the rising popularity of online test preparation segment in India.Edtech startups today run on lower costs and bandwidth and are more technology-driven compared to traditional brick-and-mortar coaching centres. Many brick-and-mortar coaching institutes too are offering app- and web-based solutions in addition to core services to increase their online footprint. 

How Can We Help?

As the Indian Education and Ed-tech space is gaining pace the hiring processes are becoming more dynamic and require expert input to get the right candidates, it becomes an utmost necessity to filter our the candidates at early recruitment stages to save time and effort. Today, education & ed-tech companies are observing steep rise in service demand which requires quick expansion in to new markets, expansion in workforce and workforce planning. Getting the right candidates becomes a challenge under such time bound volatile market conditions, depending on traditional approaches of recruitment can be time taking and can cost business opportunity loss. We as experts help organizations in getting the right workforce at the right time and at their preferred locations. We hire all sorts of profile with efficiency ranging from :

  • Subject Matter Experts
  • Sales/Inside Sales Executive, Manager, RSM, ZSM
  • Marketing Communication, PR, Content , Advertising Experts
  • Channel Partners, Franchises, Re-sellers

Go to Market Strategy

Customers, not markets, buy your products, so it’s critical that you provide the right offers at the right price and time through the most effective channels. Customer expectations, experiences, and relationships are changing dramatically for companies in almost every industry. We generate powerful new insights about your customers in order to identify attractive segments on which to target your go-to-market strategy.

We uncover the unique benefits of your product or service and draw the connections between what your customers desire and what you can deliver. We then shape these connections into a compelling value proposition that ensures you stand apart from your competition. Next step is to create a message and communication strategy that  connects with the  needs and demands of the customer.

Channel Development

Channel development is a critical area, with most of the organization focusing of development of the products as per the needs and demands of the customers, they lack in developing the right channel or leverage of existing sales and distribution channels available in the market. This may lead to delay in product launch and loss of opportunity and right time. we help you define customer target routes and channels where your product must be present to succeed. We also analyze your organizational capabilities across product, sales process, marketing and service and suggest that areas you need to build strength on before going to market.

Product Development

In today’s globally competitive business climate, feature differentiation is no longer enough to surpass rival product offerings. The answer is to reach beyond individual product benefits and instead develop rich, inspiring experiences which deliver solutions for customer needs. This is possible when companies recognize the connections between products, services, and user interactions and understand how to draw on these associations and develop products which provide real value to customers. We understand these business drivers and provide solutions to end users in collaboration with our clients. We strongly believe that developing products and custom applications for requires different perspective. We offer product consulting services for companies ranging start-ups to incumbent establish companies. Our product development consulting expertise spans across the three types of products:

  • Vertical Products — Focused on specific industries
  • Horizontal Products — Focused on specific business process across industries
  • Consumer Products — Targeted at large consumers base.

 

Strategic Sourcing

We understand the challenges of strategic sourcing and help companies align their strategies with the goals of the enterprise. We create flexible frameworks to respond faster in volatile market conditions. This flexibility plays a key role in a company’s ability to respond to the evolving needs of customers. We help organization in strategic hardware procurement to support their product delivery and application.

Our procurement assistance rages from VSAT Network Hardware and bandwidth for Medium Enterprises to Fully functional production studios for recording & live transmission with Hosting servers for Startups and well as MSME’s.

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